The Blog

When your business is growing faster than your brand, this is where you catch up.

Resources for real founders running real businesses: brand insights, tested strategies, and the kind of clarity that makes decisions easier.

Shannon Pruitt 12/10/22 Shannon Pruitt 12/10/22

How to Audit Your Website in 10 Easy Steps

Learn How to Audit Your Website in 10 Easy Steps and grab the worksheet to keep it all organized

Shannon Pruitt 9/9/22 Shannon Pruitt 9/9/22

5 Things To Consider When Hiring A Web Designer

Shannon Pruitt 8/6/22 Shannon Pruitt 8/6/22

Revealed: How to Effortlessly Write and Structure Your Home Page on Your Website

Writing and structuring your home page of your website can cause a lot of frustration and bring you to tears if you don’t know what you’re doing. And your home page is one of the most important pages on your website because you have less than 8 seconds to grab your visitor’s attention and convince them to take the next step. Today I’m going to walk you through how to structure and write compelling copy that converts your visitor into contacting you and purchasing from you.

Shannon Pruitt 8/1/22 Shannon Pruitt 8/1/22

Email Marketing Newsletter Ideas: How to Send Emails People Actually Want to Read

So you want to send an email newsletter but aren't sure how often to send it, what to talk about, or when to send it? I get it. Email list building and email marketing can bring up anxiety, confusion, and overwhelm. But it's important. So I'm here to help empower you to build your email list through strategic, intentional, and human-centered ways.

Shannon Pruitt 7/19/22 Shannon Pruitt 7/19/22

5 Common Copywriting Mistakes to Avoid and How to Fix Them

If you’re an online business owner who’s watching sales and leads fall flat, you may need to make some changes to your website copy. Learn the top 5 most common copywriting mistakes and ways to fix them on your website.

Shannon Pruitt 7/12/22 Shannon Pruitt 7/12/22

How to Grow Your Email List with a Lead Magnet

Maintaining warm leads through your email list is critical as a business owner, but how do you get people on your email list? Through lead magnets. Learn what a lead magnet is, why you need one, how to decide what kind to create, and more.

Shannon Pruitt 7/5/22 Shannon Pruitt 7/5/22

Keyword Research: What it is, How to Do it, and Free Tools to Use

If you’re an entrepreneur with any kind of online presence, you need to have an understanding of SEO and be aware of what keywords to incorporate in your website and social media.

Shannon Pruitt 4/13/22 Shannon Pruitt 4/13/22

Copywriting vs. Content Writing: Here's How to Tell the Difference

Not sure the difference between copywriting vs. content writing? Or which one you need when for your brand? We're breaking it all down in this post!

Shannon Pruitt 4/8/22 Shannon Pruitt 4/8/22

A Quick and Simple Explanation of What a Conversion Copywriter Does

Understanding what a Conversion Copywriter does and how one can help your business isn't easy, but with this simple explanation, you'll learn a brief overview of what's involved in writing copy that converts.

Built for the founder who’s done performing

Hey—I’m Shannon. Strategic designer, recovering wedding planner, former writing teacher, and the founder of Sunday Muse.

I built this studio for founders who've moved past the duct-tape phase. People with real traction—but a brand that feels stuck in an earlier version of their business.

My work lives at the intersection of brand strategy, design, messaging, and SEO. I’m not here to give you something trendy. I’m here to give you infrastructure—so your brand can carry the weight of your work and help you move forward with more ease and more confidence.

MEET THE STUDIO