brand audit + STRATEGY for creatives & service providers
Maybe you need a rebrand. Maybe you really, really don’t.
Sunday Snapshot gives you a strategic second set of eyes on the brand you've outgrown so you can stop guessing at what's off and know what to do about it.
$990 | Your Sunday Snapshot in-hand within 7 working days
And if we decide to keep working together, $500 of your Snapshot investment goes toward your next project.
You know that feeling when you're in Canva (again), tweaking your brand colors for the zillionth time, wondering if this shade of green is finally going to fix whatever feels… off?
Your business has evolved. You're serving different clients than you were two years ago. You're ready to raise your rates but your brand is giving "2019 energy" when you need "premium professional." And every time you send someone your link, you're internally cringing.
So you've been trying to fix it. Tweaking colors. Swapping sections around. Redesigning your About page while your kid naps. Creating a custom icon because suddenly that's the problem.
And somehow, after all that tinkering, you still can't put your finger on what's actually off.
You've been tweaking individual pieces and moving boxes around when what you really need is someone to help you see the whole picture.
That's exactly what this is.
You’re too close to it.
You need an expert to help you figure out what's broken, what's salvageable, and what comes next.
When you're the one running the business, doing the work, answering the emails, and making every decision, you know all the context your clients don't.
You know why you're different. The question is whether they do.
Sunday Snapshot gives you the strategic perspective you've been missing.
I’ll help you move forward with confidence. I'll look at the whole brand—your positioning, messaging, offers, visuals, voice, website, competitive landscape, and the way all of it works together—and show you where the business you've built and the brand people are seeing aren't quite matching.
Because sometimes you need a rebrand.
Sometimes you need better messaging.
Sometimes you need to stop sounding exactly like everyone else in your industry.
And sometimes you need someone to tell you, “Actually? This part is good. Leave it alone.”
The point is to know exactly what stays and goes so that you are only spending time and money on your brand where it matters.
“This was incredible! You really nailed exactly where I want to be vs. where I am.
Seeing how all of my competitors are essentially the same really makes sense… it feels like we can all be interchangeable.”
-Alyssa H., Photographer
The Sunday Snapshot™: For when “something feels off” is as specific as you can get.
This is a strategic step that helps you figure out what your next best business move.
I'll dig into your current brand and show you:
What's already working (because we're not throwing perfectly good things in the trash for fun).
Where your brand isn't matching the level, direction, or personality of the business anymore.
Where you're blending in, confusing people, underselling yourself, or missing an opportunity to say something much more interesting.
And what I'd prioritize next.
So instead of leaving with 51 new things to worry about, you leave knowing exactly where your attention belongs.
Less “I know something is off.”
More “Ohhhh. I see it now.”
“This was pretty on-par with what I was expecting to hear but having it laid out and defined like that is so much more helpful.”
-Whitney W., Event Planner
Here’s how it works
01 — You give me context.
I'll collect the information and brand materials I need to understand where the business is now, where you want it to go, and what's already been bothering you.
02 — We talk.
We'll have a 60-minute deep-dive into the brand, the business, and the gap you're feeling between the two.
03 — I go looking.
This is where I pull everything apart—in the nicest possible way. I'll look at your brand alongside your goals, audience, offers, industry, and competitors to figure out what the hell is actually going on.
04 — We put it back together.
You'll get a concise report with my findings, biggest opportunities, and recommended next steps. Then we'll go through it together so you can ask questions, talk through what I'm seeing, and leave knowing what comes next.
All within 7 working days once I have what I need from you.
“I knew investing in strategy was worth it when Shannon so clearly articulated both what was working well with my brand and areas that could use improvement in a way that left me feeling excited to make improvements.
She helped me feel excited and connected to my brand in a way that I'd been missing.
-Amy N., Lawyer + Course Creator
Who this is built for…
You've been in business for a few years, things have changed, and you've outrun some of the brand decisions you made along the way.
You're considering a rebrand, new website, new messaging, or some other Big Brand Thing™ and would really prefer to know what you need before you pay for it.
You're tired of looking around your industry and wondering why everyone—including you—is starting to sound and look the same.
Or you're just sick of trying to figure out what's off by yourself.
Perfect. I would also like you to stop doing that.
Who this isn’t for…
You're still figuring out your core offers, who you want to serve, or what direction you want to take the business. Sunday Snapshot works best when there's enough history behind the brand for me to see the patterns.
You just launched a new website or rebranded in the last six months. Give it some time to exist in the wild before we start deciding what it needs next.
You already know exactly what your brand needs and you're ready to hire someone to execute it. Skip the Snapshot and let's talk about the project.
You're looking for a full rebrand, website, or messaging project inside Sunday Snapshot. We'll figure out what makes sense during the Snapshot, then you can decide what you want to do with it.
Meet the head muse in charge
Hi, I’m Shannon. Brand Strategist, Creative Director, problem-solver, question-asker, and professional second set of eyes.
I work with business owners who've built something good—and then outran the brand they built it with.
I help them figure out what isn't working anymore, what still is, and where to go from here.
Which means I'm not interested in changing things just because I personally would've chosen a different font.
I want to know why.
Why isn't this connecting? Why does this feel generic? Why are three competitors making the exact same promise? Why does the business feel premium when I talk to you but not when I land on the website?
Strategy first. Pretty things second.
(We get to have both.)
The Investment
$990
Your complete Sunday Snapshot is in your hands within 7 working days.
And if the next thing your brand needs is a project we decide to tackle together, $500 of your Snapshot investment goes toward it.
Because I'm not going to charge you to tell me all the same things twice.
Take your recommendations and run with them. Bring them to your team. Sit with them for a minute. Or keep working with me and we'll move into whatever comes next.
The Snapshot is yours either way.
A few q’s before you hand me your brand
Is this a full brand strategy?
1
Nope. Sunday Snapshot looks at the brand you have now, identifies the gaps and opportunities I see, and gives you clear recommendations for what should happen next. We're figuring out the right direction—not building the entire new brand inside this service.
Does this mean you're going to tell me I need a rebrand?
Also nope. You might need one. You might not. That's kind of the point.
I'm much more interested in recommending the right work than the biggest work.
2
What happens after my Snapshot?
Whatever makes sense. You'll have my recommendations and can decide what you want to do with them. If we move into another Sunday Muse project together, $500 of your Snapshot investment is credited toward it.
3
Your brand is already saying something. Let's make sure it's the right thing
Because here's the thing: you already know something feels off. That's why you're still reading.
You can spend a lot of time trying to figure out what your brand needs when you're this close to it. And when you're considering putting real time and money into whatever comes next, guessing gets expensive.
Sunday Snapshot gives you a clear place to start. I'll show you what I'm seeing, what deserves your attention, and what I'd do next—so you can make your next brand decision knowing why you're making it.
$990 | In your hands within 7 working days