SUNDAY STRATEGY™
The strategy your midnight edits have been begging for.
Best way to start
The SundayStrategy™: three weeks to a brand strategy that makes every marketing decision easier.
BOOKING FOR MAY 2026
We'll build it together and make sure it's backed by research, so that you can stop Frankensteining your marketing and start making decisions with confidence.
Beta pricing for new & improved process: $850- Your strategy and 90-day blueprint in hand within 3 weeks of our first call.
You know that feeling when you're staring at your homepage (again) cursor blinking, wondering if you should rewrite that headline or just ‘accidentally’ spill coffee on your laptop?
Your business has evolved. You're serving different clients than you were two years ago. You're ready to raise your rates but your brand is giving "2019 energy" when you need "premium professional." And every time you send someone your link, you're internally cringing.
So you've been trying to fix it. Tweaking copy at 11 PM. Swapping sections around. Rewriting your About page while your kid naps. But every edit feels like you're trying to paint over cracks in the wall instead of fixing the leak in the roof.
You've been editing words and moving boxes around when what you need is someone to help you see the whole picture.
You want someone to help you figure out what's broken, what's salvageable, and what comes next—so you can finally move forward with confidence.
That's exactly what this is.
What your brand needs to evolve is:
Someone who can see what you can't
You've been staring at your brand for so long you can't tell what's working and what's just… there. You need outside eyes—someone who can spot the patterns in your industry, see where your competitors are zigging (so you can zag), and map the strategic territory that's wide open and waiting for you to claim it.
Because when you're inside your business running it every day, you miss the opportunities hiding in plain sight.
A strategy you help shape (not one handed to you in a deck)
Here's the thing: most strategists disappear for weeks, then present you with a finished strategy deck you're supposed to… what? Nod along to? Memorize? Hope you remember when you're writing your About page three months from now?
That's why this is collaborative. You're in the room when we build it. You're shaping the narrative, testing the positioning, making sure this sounds like you—so when you're making decisions later, you won't need to dig out a PDF. You'll just know because you helped build it.
A roadmap that ends the decision paralysis
Right now, every brand decision feels like a coin flip. Should you redo your homepage or focus on Instagram? Rewrite your services or launch that new offer? Start posting more or fix your messaging first?
You need someone to help you see the path forward—what to tackle first, what can wait, and what you should stop doing entirely because it's just creating noise. So you can finally move forward with confidence instead of staying stuck in the spiral.
The Sunday Blueprint™: Your brand strategy in 3 weeks
We’ll craft the most important part of your brand in 4 phases.
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Your brand is the foundation that every marketing decision sits on top of. And if that foundation is wobbly—or worse, built for a version of your business that no longer exists—every decision after this one will feel harder than it needs to be.
Before the anchor call, you'll fill out a quick questionnaire—and I mean quick. 15-20 minutes, max. It will get me oriented so that we can dive into the real work on our call.
The shift: You'll finally put words to what's been nagging you. That "something's off" feeling? We're naming it. And once you can name it, you can fix it.
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I disappear into the research cave and come back in week 2 with The Intel Brief—a full breakdown of what's happening in your industry, what your competitors are saying (and missing), and what your audience is searching for when they need someone like you.
You'll review it, add what I missed, call out what doesn't feel right. This is collaborative, not prescriptive.
The shift: You'll stop guessing and start seeing the strategic openings your competitors are leaving wide open. You'll know exactly what language resonates with your people—and which buzzwords to ditch completely.
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In week 3, we got on our second call -the workshop.
During The Workshop, I'll walk you through what the research is telling us and share my strategic recommendations. Then we create your brand strategy—live. You're helping shape the narrative, testing the positioning, making sure this reflects where you're going.
Because you know your business, your industry, your clients better than I ever could—and I know how to turn that into a foundation that makes every future decision easier.
We need both perspectives in the room.
Here's what makes this different from most brand strategy processes: I'm not assigning you a brand archetype ("Congrats, you're a Sage!") or filling in some Golden Circle framework and calling it strategy. Those things might look impressive in a deck, but they don't help you write your About page or decide if that new offer fits your brand.
What we're building is the thing you'll pin above your desk and reference every time you're stuck on a headline, debating a new service, or wondering if that Instagram caption sounds like you.
By the end, we'll have co-authored your brand strategy: who you're for, what you want to be known for, how you're different in ways that matter, what you're really selling, and how you build trust with your audience.
The shift: You won't just have a strategy—you'll feel it. You helped build it, so when you're making decisions three months from now, you won't need to dig out a PDF. You'll just know.
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I take everything we built and package it into tools that become your decision-making filter.
Your one-page brand strategy: The lens for every brand decision moving forward. Writing a services page? Check the foundation. Debating a new offer? Check the foundation. Wondering if that Instagram caption sounds like you? Check the foundation. Pin it above your desk. Save it to your phone. Tattoo it on your forearm. (Kidding. Mostly.) This is the thing that makes decision-making feel less like a Choose Your Own Adventure novel and more like following a map.
Your Brand Playbook: A polished, referenceable version of your strategy—think of it as the pretty sibling of your one-pager. (And if you decide to work with me on your rebrand or website later, this is where your visuals will live too.)
Your 90-Day Blueprint: A prioritized action plan that tells you what to do first, what can wait, and what you should stop doing because it's diluting your message.
Plus, you'll get a video walkthrough of your strategy and blueprint so you can revisit the "why" behind every decision anytime you need a refresh.
The shift: No more second-guessing. You'll know if that new offer fits your positioning. You'll know if that Instagram caption is on-brand. You'll know what to say yes to—and what to kindly decline because it's not part of the plan.
Results you can’t ignore
67% higher rates and conversions
A year before her strategy, Kendra (a wedding photographer) had just one wedding booked, and her pricing didn’t reflect her talent. After her strategy, she’s booking clients at 67% higher rates with couples who don’t blink at her proposals.
The difference: a brand that finally looks, sounds, and sells like the premium experience she already delivers.
90% aligned inquiries & 9.9% increase in revenue
Before her strategy, Sharon’s bookings were all over the map. Now, over 90% of her inquiries are for intimate weddings (the exact work she wanted more of). Within just months of launching her new brand (planned by our strategy work), she saw a jump in proposals, a 9.9% increase in revenue, and fewer shoots that didn’t align with her goals.
Her new brand doesn’t just look better; it’s reshaped who finds her and why they say yes.
New orders rolling in consistently
When Renee launched her custom pressed wedding flower business, she had an incredible product but no visual identity to match its artistry. We built a refined, romantic brand that honored her process and positioned her as the go-to in her industry.
Within a matter of months, she’d booked 27 new custom orders…leading to a powerful debut fueled by confidence and credibility from day one.
Not sure if now’s the time? Let’s run the numbers.
What’s included:
✓ Discovery Session – We dig into your business, your goals, and where you're headed
✓ The Intel Brief – Full research playback including competitor analysis, audience insights, and strategic opportunities
✓ The Workshop – We build your brand strategy together in real-time
✓ One-Page Brand Strategy – Your positioning, narrative, and decision-making filter
✓ Brand Playbook – A polished reference guide (with room to add visuals later if you continue with design)
✓ 90-Day Blueprint – Prioritized action steps so you know what to do first
✓ Video Walkthroughs – Recorded explanations of your strategy and roadmap
Investment: $850
Timeline: 3 weeks from our first call
Who this intensive is built for:
You've been in business for a few years. You're good at what you do. But somewhere along the way, your business evolved and your brand didn't keep up.
Maybe you've shifted who you serve. Maybe you want to raise your rates but your brand doesn't reflect that caliber yet. Maybe you're pivoting, launching something new, or just tired of apologizing for your website every time you send someone your link.
You're ready to get strategic about this—because you're done guessing, done tweaking, done hoping the next paragraph you write will magically make everything click.
Who this isn’t for:
If you just launched a new website or rebranded in the last six months, let that work breathe first.
If you're still figuring out your core offers or who you want to serve, we need to nail that down before we can build a strategy around it.
And if you're looking for a full rebrand or custom website, this is the strategic work that comes before that—the blueprint your designer will thank you for having. (Though if you book a rebrand or website project with me within 30 days of completing this intensive, your $850 gets credited back.)
Here's the part where I tell you to book already.
Because here's the thing: you already know your brand needs help. That's why you're still reading.
The only question is whether you want to spend the next three weeks building a foundation that makes every decision easier—or whether you want to spend it staring at your homepage at 11 PM wondering why that one paragraph still doesn't feel right.
I know which one sounds better to me.