THE SPOTLIGHT CHALLENGE: 5 DAYS TO A SPOTLIGHT-READY BRAND

THE SPOTLIGHT CHALLENGE: 5 DAYS TO A SPOTLIGHT-READY BRAND

SHAPE A BRAND THAT REFLECTS WHERE YOU’RE GOING

FIVE DAYS + BIG MOMENTUM WITHOUT THE OVERWHELM

You’ve built something real” clients love your work, your offers deliver, your reputation is strong. But lately, something feels off. Maybe you're pivoting, growing, or just outgrowing what you built. The Spotlight Challenge gives you the tools to realign your brand and move forward with sharper positioning, deeper confidence, and clearer decisions.

THE CHALLENGE DETAILS

What you’ll create in five focused days

This isn’t about color palettes. It’s the strategy underneath it all…the one that actually shapes how people see, remember, and choose you.

A one-sentence brand direction- use it anywhere: your bio, your homepage, even that awkward networking intro. It keeps your message aligned, even when your offers shift

01

Audience signals that help you spot best-fit clients - identify what your favorite people have in common, so you can attract more of them and stop wasting time on the wrong ones.

02

Your differentiator, clearly defined - understand what truly sets you apart, so you’re not competing on price or spinning your wheels trying to explain your value.

03

Your brand’s personality, captured in a scene - you’ll define the voice, energy, and presence your brand brings into the room so it finally sounds like you.

04

A three-priority action plan - you’ll close the loop with a focused next-step plan. No more guessing what to update first or waiting for the perfect time.

05

Backed by the same process I use with 1:1 clients

The Spotlight Challenge pulls directly from the strategy process inside The Headliner — my signature brand review and growth blueprint for founder-led businesses.

Here’s what past clients have achieved with this work:

  • 67% higher rates & conversions (Kendra)

  • 90% aligned inquiries (Sharon)

  • 27 custom orders in a few months (Renee)

Delivered one day at a time, on purpose

You’ll get your welcome email and Day 1 as soon as you sign up. After that, each new lesson drips daily.

This pacing is intentional. It gives you space to think, process, and actually use what you’re learning without overwhelm or pressure to rush through.

You don’t need hours. You need focus. This challenge gives you both.