FAQs
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Correct! This tells you WHAT should be on each page and helps you organize your content strategy. You (or your copywriter) still have to write the words. Think of this as the blueprint for your house—it tells you where the kitchen goes and how big it should be, but you still have to pick out the cabinets and paint the walls.
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Nope! Customize it to your needs. If you don't have a blog or portfolio, skip those sections. Not every business needs every page. Use what works for you and leave the rest.
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Depends on how much coffee you've had. Realistically, you could knock out the basics in a few hours, but I'd recommend spreading it out over a few days so you're not rushing through the strategy parts. Take your time and do it right.
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The planner has examples and prompts to guide you, but if you're really stuck and need strategic support, check out my Brand Strategy Intensive or done-for-you services. Sometimes you just need a human to talk it through with, and I'm here for that.
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This is a single-user license, so it's for your business only. If your VA or team member needs to help you fill it out, that's totally fine—just don't pass the PDF around to other business owners or post it publicly. (I gotta keep the lights on over here, you know?)

