( MY BLOG )
The Muse Journal
For brand builders, meaning makers, and lovers of a good deep-dive.
Pull up a tab and stay awhile. This is where I share thoughts, tools, insights, and occasional soapbox moments on branding, messaging, websites, and the in-between.
Copywriting vs. Content Writing: Here's How to Tell the Difference
Not sure the difference between copywriting vs. content writing? Or which one you need when for your brand? We're breaking it all down in this post!
A Quick and Simple Explanation of What a Conversion Copywriter Does
Understanding what a Conversion Copywriter does and how one can help your business isn't easy, but with this simple explanation, you'll learn a brief overview of what's involved in writing copy that converts.
The Spotlight Challenge
5 days to get super clear on how to shape how people see, remember, and choose you.
Free Resource of the Month
Who’s behind this thing?
Hi, I’m Shannon. I’m a brand strategist, designer, and your favorite over-thinker turned over-deliverer.
I built Sunday Muse to help founders like you shape brands that actually support your work—strategically, creatively, and sustainably. This journal is a peek into how I think, work, and sometimes spiral (productively).
Wanna keep in touch?
There are a few ways to stay in the loop: weekly memos, monthly favorites, or a slower scroll through big ideas.
Pick what you want. Skip what you don’t. I’ll send the good stuff.

