SUNDAY’S BEST — CUSTOM BRAND AND WEB DESIGN for creatives & service providers
Your work has gotten really, really good. Let’s build the brand to match.
Strategy, brand identity, SEO, and website design for business owners who are ready to bring the whole thing together.
Your brand is just telling an old story.
Your business has grown in ways you probably couldn’t have predicted when you started. You’ve refined your work, built a reputation, learned what you’re really good at, and developed a much clearer sense of where you want to go.
Sunday’s Best brings all of that into the brand people experience now.
We’ll look at the whole business, figure out what this next chapter needs, and carry that thinking through your strategy, brand identity, and website so everything feels connected, thoughtful, and distinctly yours.
Because the business you’ve built deserves to be recognized for how good it actually is.
This is probably your Sunday’s Best
Sunday’s Best is perfect for established business owners who have outgrown their current brand and are ready for one that reflects the business they’ve built and where they’re headed, with a creative partner who can see the whole picture, lead the way, and carry that thinking through every piece.
You don’t need to show up knowing exactly what your new brand should look like. Bring me the business, the ideas, the context, and the ambition. I’ll help make sense of the rest.
WHAT’S INCLUDED
The whole brand, under one roof.
Sunday’s Best is the most comprehensive way to work with Sunday Muse, bringing strategy, brand identity, website design and development, messaging, SEO, and implementation together under one creative direction.
Depending on what your business needs, that can include:
Brand Strategy
The thinking that gives everything else somewhere meaningful to go.
Brand Identity
A visual identity designed around the business you are now and the recognition you want to build next.
Messaging + Copy
The words that help people understand what you do, why it matters, and why they should remember you.
Website Design + Development
A strategic home for your business that looks beautiful, works beautifully, and makes it easy for the right people to find what they need.
SEO + Visibility
Thoughtful search strategy built into the website so more of the right people have a chance to find you.
The details that make it yours
Because a brand this thoughtful and timeless shouldn’t fall apart the second we leave the homepage.
Some projects are done in a week. Some take a month. Some are bigger than that. Strategy is where we figure out which one you’re standing in front of.
We work in Squarespace, Showit, and Shopify. If you’re not sure which platform makes sense, we’ll help you decide that too.
I could walk you through exactly what a custom project looks like - the timeline, the deliverables, all of it. But it’s faster if you just reach out and we figure out what you truly need.
"I knew I trusted her after our first call, and I didn't have to second-guess anything throughout my entire project. She was not only highly intuitive throughout the creative process but also genuinely attentive to my needs. It felt like I had a say in my project without having to sweat any detail."
-Katherine K.
HOW IT WORKS
You stay close to the vision & we handle the details
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We’ll get everything organized, gather what I need from you, and dig into your business, audience, goals, and vision.
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Together, we’ll create the direction for the brand and make the decisions that will guide everything we build.
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This is where I take everything I know about your business and start bringing it to life across your identity, messaging, website, and the details that make it all feel complete.
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We’ll refine, launch, and get you comfortable using your new brand so it can start doing its job out in the world.
What it looks like when your brand catches up
The client: Renee Burroughs Design, wedding floral designer and pressed flower shop owner.
Where she was: Renee's business was doing well but her brand hadn't kept pace. Her website was outdated, wasn't showing up in search, and didn't reflect the work she'd built her reputation on. She had two sides of her business—wedding florals and a new pressed flower shop—and needed both to come through.
What we built:
Refined color palette and typography
Full website copy rewrite
Complete Squarespace site redesign
Renee kept her handwritten secondary logo (some things should stay) and everything else got rebuilt to match where the business actually is.
And now? Consistent bookings across both her wedding floral services and her pressed flower shop, increased search traffic, a streamlined inquiry process, and a brand she's genuinely proud to send people to.
"We have already seen an increase in traffic. Shannon made us feel comfortable as a part of our team guiding us—we had no doubt in trust.”
-Renee B.
The Investment
Sunday’s Best begins at $12K.
Your exact investment depends on the scope of your project. Once I understand your business and what we’re building together, you’ll receive my recommendations, timeline, and complete investment before we get started.
Most full Sunday’s Best projects take approximately 4–6 months.
Payment plans are available.
And if you don’t need everything, we have smaller packages available to suit your needs!
"I didn't even really fully understand what I needed, but she did. That's a true professional.”
-Sharon, Photographer + Coach + Children’s Book Author
“Shannon gets me and gets what I do. She's like the packaging design team for my business.”
-Claire, Personal Stylist
FAQs
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Sunday’s Best projects begin around $12K. Your final investment depends on what your business needs, and I’ll give you a clear recommendation and exact investment before you commit.
Payment plans are available.
And if you need something smaller, reach out - we have packages if you already have your brand and/or website!
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Depends on scope, but most full-build projects (brand, copy, SEO, website) land in the 4–6 month range. Timeline shifts based on how many pieces are involved, whether copy needs to be written from scratch, and how fast you move through feedback rounds.
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No. You’re hiring me to help with that part, too.
You don't need a mood board or a Pinterest aesthetic or a fully formed creative direction. You need to know something isn't working and be ready to figure out what's next. I'll ask the right questions. We'll build the direction together. By the time we move into design, you'll know exactly where we're headed because you helped shape it.
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Sometimes. If your brand identity is already solid and just needs a new home, a website-o brand inly project might be exactly right.
But I'll be honest—most of the time when someone's website feels off, the brand underneath it is part of the reason. If we skip that step and build on a foundation that doesn't hold, we end up right back here in 18 months. Sunday Snapshot is where we can figure out which pieces truly need attention. Sometimes the answer really is just the website. Sometimes it's more.
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If your project includes a website design, yes, and here's why. I design around copy. If the site gets built first and the words get dropped in later, we're reworking layouts to fit content that wasn't part of the original design. That's not a great use of your time or your budget.
You can write it yourself, hire your own copywriter, or I can connect you with someone from my network who I've already vetted and trust.
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Partially, yes. We use AI as a tool to do research and to help build the finished product, then add human expertise, quality control, and customization before anything reaches your inbox.
We use AI for market research, customer research, synthesizing our findings, organizing your website strategy, creating fun elements on your website, and sometimes for creating mockups. Basically - we use it to make us more efficient and faster.
We don’t use AI for ideating, creating your color palette, designing your logos or any part of your brand identity, building the bones of your website (or most of it for that matter, see above), writing your copy, performing keyword research, or any part of the creative process.
"For the first time, I feel like my brand is really who I am. Shannon truly understood how to make my website stand out in a crowded market while still feeling authentically me. Now I'm proud to share it with potential clients rather than nervous about looking like every other person in my industry."
-Savannah W., Wedding Planner
"There was so much untapped potential I hadn't even begun to uncover. Just the banter back and forth of figuring out where I am and where I want to be—the time you save from trying to learn, grow, and research on your own is immeasurable"
-Kelly J., Wedding Planner + Interior Designer
This could be your Sunday’s Best.
You’ve already built something worth paying attention to. Let’s give it a brand people recognize for what it is.
Tell me a little about your business, where you’re headed, and what you’ve been dreaming up. I’ll take it from there.