( MY BLOG )
The Muse Journal
For brand builders, meaning makers, and lovers of a good deep-dive.
Pull up a tab and stay awhile. This is where I share thoughts, tools, insights, and occasional soapbox moments on branding, messaging, websites, and the in-between.
Revealed: How to Effortlessly Write and Structure Your Home Page on Your Website
Writing and structuring your home page of your website can cause a lot of frustration and bring you to tears if you don’t know what you’re doing. And your home page is one of the most important pages on your website because you have less than 8 seconds to grab your visitor’s attention and convince them to take the next step. Today I’m going to walk you through how to structure and write compelling copy that converts your visitor into contacting you and purchasing from you.
Email Marketing Newsletter Ideas: How to Send Emails People Actually Want to Read
So you want to send an email newsletter but aren't sure how often to send it, what to talk about, or when to send it? I get it. Email list building and email marketing can bring up anxiety, confusion, and overwhelm. But it's important. So I'm here to help empower you to build your email list through strategic, intentional, and human-centered ways.
5 Common Copywriting Mistakes to Avoid and How to Fix Them
If you’re an online business owner who’s watching sales and leads fall flat, you may need to make some changes to your website copy. Learn the top 5 most common copywriting mistakes and ways to fix them on your website.
How to Grow Your Email List with a Lead Magnet
Maintaining warm leads through your email list is critical as a business owner, but how do you get people on your email list? Through lead magnets. Learn what a lead magnet is, why you need one, how to decide what kind to create, and more.
Keyword Research: What it is, How to Do it, and Free Tools to Use
If you’re an entrepreneur with any kind of online presence, you need to have an understanding of SEO and be aware of what keywords to incorporate in your website and social media.
Copywriting vs. Content Writing: Here's How to Tell the Difference
Not sure the difference between copywriting vs. content writing? Or which one you need when for your brand? We're breaking it all down in this post!
A Quick and Simple Explanation of What a Conversion Copywriter Does
Understanding what a Conversion Copywriter does and how one can help your business isn't easy, but with this simple explanation, you'll learn a brief overview of what's involved in writing copy that converts.
The Spotlight Challenge
5 days to get super clear on how to shape how people see, remember, and choose you.
Free Resource of the Month
Who’s behind this thing?
Hi, I’m Shannon. I’m a brand strategist, designer, and your favorite over-thinker turned over-deliverer.
I built Sunday Muse to help founders like you shape brands that actually support your work—strategically, creatively, and sustainably. This journal is a peek into how I think, work, and sometimes spiral (productively).
Wanna keep in touch?
There are a few ways to stay in the loop: weekly memos, monthly favorites, or a slower scroll through big ideas.
Pick what you want. Skip what you don’t. I’ll send the good stuff.