Couture Cakes of Greenville
Custom Cake Bakery & Storefront
Susan has been making custom cakes in Greenville, South Carolina for over 20 years. She has a storefront, a loyal client base, and a solid team. People drive across the Upstate for her wedding cakes. She's one of the best bakers in the area and has been for a long time.
When she reached out to me, her brand was still living in a version of the business from years ago. The website was outdated. There was no marketing plan. The online experience didn't come close to reflecting the caliber of work she was producing in her kitchen every single day.
Susan had been thinking about making a change for a while. She knew the brand needed work; she just wasn't sure where to start or how to prioritize everything running through her head.
The readiness was there. The timing just had to catch up.
SNAPSHOT /
Industry / Cake Baker · Events
Style / Refined · Inviting · Established
Project Scope / Brand Strategy, Creative Direction, Copywriting, Foundational SEO, Squarespace Web Design, Ongoing Brand/Web/SEO Support
Platform / Squarespace
Collaborators / Nomad Copy Agency (Copywriting)
CREATIVE DIRECTION / The foundation
BRAND DESIGN / Brand Style Guide
The work
We started with brand strategy to get the foundation right before we touched anything visual. We mapped out her positioning, her audience, and the direction the business was heading, including new revenue ideas.
From there, we moved into creative direction, copywriting, and a full website redesign on Squarespace. The goal was to take a business with two decades of credibility and craft a brand presence that matched. Every page was designed to communicate what her clients already knew when they walked through the door: this is someone who takes her craft seriously, and you're in excellent hands.
We also optimized her existing SEO so the website could work even harder for her, making sure the people searching for custom cakes in Greenville were finding her, and not just the folks who already knew her by name.
Susan stayed on as a retainer client for ongoing brand, web, and SEO support because a 20-year-old business doesn't stop evolving, and her brand shouldn't either.
BRAND DESIGN / Logo
BRAND DESIGN / Mark
BRAND DESIGN / Tagline
Where she is now
The difference between the old site and the new one is night and day. The brand finally reflects what Susan's clients have known for two decades: that this is a premium, established bakery with an incredible range and a team that genuinely cares about every order.
The website now works as a real business tool. Customers can find her through Google. The online store is functional and intuitive. The custom cake inquiry process is clear and streamlined. And the brand itself—the colors, the typography, the photography, the messaging—all of it says this is a place you can trust with your most important celebrations.
For a business that had been running on reputation and word-of-mouth for 20 years, having a brand that could do some of that heavy lifting alongside her was a meaningful shift. She's finally showing up the way she's always deserved to.
WEB DESIGN / Showit
WEB DESIGN / Showit
A note on this project
I need to tell you something about this one: Susan made my wedding cake.
Back when I was a wedding planner, she was one of my go-to vendors—the person I sent almost every couple to because I knew, without question, that the cake would be extraordinary and the experience would be seamless. When she reached out years later about her brand, I already knew two things: her work was exceptional, and her online presence was nowhere close to reflecting that.
This project was personal. Getting to build a brand for someone whose talent I'd witnessed firsthand (and whose cake was part of one of the best days of my life) meant I came into it with a level of understanding and investment that shaped every decision we made together.
It's one of the projects I'm most proud of. And I think you can see why.
Your brand has this in it, too.
If you're curious what it would look like to close the gap between where your business is and where your brand is, let's start that conversation.