branding & website design for photographer
BRANDING BY KAYSHA
SERVICES
The Elite Edition
SCOPE
Squarespace 7.0 to 7.1 migration | Website redesign | Advanced SEO Services
INDUSTRY
Brand Photographer
LOCATION
Orange County, CA
THE VIBE
Modern, Editorial, Inviting.
"I learned my lesson while redoing my website..."
(Spoiler: The lesson was to stop DIY-ing everything 😅)
Kaysha is this ridiculously talented brand photographer in Orange County who helps entrepreneurs get over their camera-shy ways and become the face of their brand. (And like, *actually* enjoy it? What kind of wizardry...)
You know that friend who just has this way of making everyone feel completely at ease? That's Kaysha. She's the founder of Branding by Kaysha, where she spends her days helping fellow entrepreneurs stop hiding behind their brands and start showing up with confidence.
When she's not working her photography magic, you'll find her exploring SoCal foodie spots with her fam or binge-watching Netflix (a woman after my own heart).
HERE’S HOW IT WENT DOWN
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After 4 years of DIY-ing her website (we've all been there), Kaysha was like "yeah... this isn't cutting it anymore."
Her words? "When I pivoted to brand photography, I wasn't sure how it would go. Because of that, I didn't want to make a huge investment in a website."
Raise your hand if you've ever felt personally victimized by the DIY website struggle 🙋♀️
She needed someone to:Move her site from Squarespace 7.0 to 7.1 (without breaking everything in the process)
Give the whole thing a glow-up while keeping her brand intact
Help her actually show up on Google when people search for brand photographers
Make everything feel less... cobbled together
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Look, moving from Squarespace 7.0 to 7.1 is kind of like moving apartments. Sure, you're taking all your stuff with you, but you want it to look better in the new place, ya know?
Here's what we did:Decluttered like Marie Kondo was watching (bye-bye, unnecessary color blocks!)
Kept her brand colors but used them more strategically (less is more)
Added some video moments because static is so 2020
Made the whole site flow better than your favorite Netflix series
And because we're not just here to make things pretty, we:
Got all technical with that SEO magic
Made sure everything played nice with her other business tools
Optimized for mobile
Made the site faster than your Amazon Prime delivery
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Remember when Monica cleaned Rachel's apartment in Friends and Rachel was like "THIS IS WHAT MY APARTMENT LOOKS LIKE?!" That's basically what happened here.
In Kaysha's own words: "I'm really proud of my site and I think it's a great representation of my business."
chef's kiss -
Here's the thing Kaysha learned (and TBH, what most of us learn eventually): When you're running a business, trying to DIY everything is like trying to make skinny jeans look comfortable – it's possible, but at what cost?
As she put it: "If you can't do it yourself - outsource it! If you hate doing it yourself - outsource it! If you don't have the time to do it yourself - outsource it!"
(BRB, getting that printed on a t-shirt)
Ready to stop DIY-ing everything?
Sitting there thinking "dang, my website needs this kind of energy"? Let's talk! Whether your site needs a full makeover or just some strategic tweaks, I would love to chat with you. And don't worry – I promise to make the whole process way more fun than it has any right to be.