Six voice memos from a brand strategist who's going to make you look at your own website and wince a little (in a productive way)
You know that thing where someone asks for your website and your brain immediately starts composing the disclaimer before you even say the URL? “Oh, it's getting updated”, “The photos are old”, “It doesn't really reflect what I do anymore”.
You've been saying that for a year and a half.
Off-Brand is a six-part voice memo series where I walk you through the exact things I diagnose when a business owner hires me for brand strategy—the mismatches, the trust leaks, the patterns I see over and over that are costing people clients they'll never know about.
Each memo is about five minutes. One lands in your inbox every other day for two weeks. And by the end, you'll have my eyes on your brand—the same perspective I bring to a strategy session, for the price of a nice lunch.
What’s included:
Six voice memos (~5 min each, delivered every other day so you have time to recover between "oh no, that's me" moments)
Why the brand that got you here might be the thing holding you back from what's next, and how I tell the difference in the first twenty minutes of a strategy session.
The sentence-counting exercise I run on every services page I audit. The ratio will tell you a lot.
What I'm looking at in the first three to five seconds on a site and a five-second test you can run tonight that will ruin your homepage for you.
Why I pull brand inspiration from outside your industry and the Brand Cousins exercise that's one of my favorite parts of creative direction work.
The pages where buying decisions fall apart… and the clients you're losing that you will never know about.
I'll tell you about the time I closed someone's tab without filling out the inquiry form. And then I'll tell you what happens when the brand finally matches the business.
The Field Notes, a fillable companion workbook with the questions I'd ask you if we were in a strategy session together
Two weeks of seeing your brand through a strategist's eyes (and then never being able to unsee it)
Who it’s for
Off-Brand is perfect if you:
Your business has outgrown your brand and you've been feeling the gap for months—you just can't name every piece of what's off
You've updated your website three times this year and it still doesn't feel like you
You're booking clients and doing well, and something about the way your brand represents you makes you want to add a verbal disclaimer every time you send the link
You've been thinking about hiring a brand strategist and you want to know how one thinks before you invest
You're the person who screenshots other people's websites and thinks "why does hers look like that and mine looks like this"
This product is NOT for you if:
You just launched your business and you're still figuring out what you sell and who you sell it to (come back when the business has legs—the brand stuff will make more sense then)
You're looking for a DIY rebrand tutorial with templates and a step-by-step checklist (this is a diagnosis, not a prescription)
You want someone to tell you your brand is great and you're doing everything right (I will not be doing that)
The Fine Print
The Field Notes download link arrives immediately after purchase
First voice memo arrives in your inbox two days later
New memo every other day after that (six total over ~12 days)
Listen in order…they build on each other and the last one ties everything together
Digital product = all sales final
Carefully review all Terms prior to purchasing.
Investment
$27
Six voice memos from a brand strategist who's going to make you look at your own website and wince a little (in a productive way)
You know that thing where someone asks for your website and your brain immediately starts composing the disclaimer before you even say the URL? “Oh, it's getting updated”, “The photos are old”, “It doesn't really reflect what I do anymore”.
You've been saying that for a year and a half.
Off-Brand is a six-part voice memo series where I walk you through the exact things I diagnose when a business owner hires me for brand strategy—the mismatches, the trust leaks, the patterns I see over and over that are costing people clients they'll never know about.
Each memo is about five minutes. One lands in your inbox every other day for two weeks. And by the end, you'll have my eyes on your brand—the same perspective I bring to a strategy session, for the price of a nice lunch.
What’s included:
Six voice memos (~5 min each, delivered every other day so you have time to recover between "oh no, that's me" moments)
Why the brand that got you here might be the thing holding you back from what's next, and how I tell the difference in the first twenty minutes of a strategy session.
The sentence-counting exercise I run on every services page I audit. The ratio will tell you a lot.
What I'm looking at in the first three to five seconds on a site and a five-second test you can run tonight that will ruin your homepage for you.
Why I pull brand inspiration from outside your industry and the Brand Cousins exercise that's one of my favorite parts of creative direction work.
The pages where buying decisions fall apart… and the clients you're losing that you will never know about.
I'll tell you about the time I closed someone's tab without filling out the inquiry form. And then I'll tell you what happens when the brand finally matches the business.
The Field Notes, a fillable companion workbook with the questions I'd ask you if we were in a strategy session together
Two weeks of seeing your brand through a strategist's eyes (and then never being able to unsee it)
Who it’s for
Off-Brand is perfect if you:
Your business has outgrown your brand and you've been feeling the gap for months—you just can't name every piece of what's off
You've updated your website three times this year and it still doesn't feel like you
You're booking clients and doing well, and something about the way your brand represents you makes you want to add a verbal disclaimer every time you send the link
You've been thinking about hiring a brand strategist and you want to know how one thinks before you invest
You're the person who screenshots other people's websites and thinks "why does hers look like that and mine looks like this"
This product is NOT for you if:
You just launched your business and you're still figuring out what you sell and who you sell it to (come back when the business has legs—the brand stuff will make more sense then)
You're looking for a DIY rebrand tutorial with templates and a step-by-step checklist (this is a diagnosis, not a prescription)
You want someone to tell you your brand is great and you're doing everything right (I will not be doing that)
The Fine Print
The Field Notes download link arrives immediately after purchase
First voice memo arrives in your inbox two days later
New memo every other day after that (six total over ~12 days)
Listen in order…they build on each other and the last one ties everything together
Digital product = all sales final
Carefully review all Terms prior to purchasing.
Investment
$27
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