WHAT TO EXPECT
Where your brand stands on all six V’s: Viewer, Vocation, Value, Visuals, Voice, and Vibe
Which one to start with, based on your answers
A personal checklist of five-minute fixes you can save, print, or come back to anytime
NOTES FOR THE MYSTERY SHOPPER
FREQUENTLY
ASKEDY
QUESTIONS
BEFORE YOU HEAD IN
(I)How long does it take?
About 5-10 minutes, and you can stop and pick up where you left off.
(II)What do I need?
Your website open in another tab and a willingness to be honest with yourself. Nobody else sees your answers.
(III)What happens after?
You’ll get your results right away, plus an email with the link so you can come back to your list anytime.
HUNGRY FOR MORE?
House Ready is a separate December challenge with twelve brand-new tasks, one in your inbox each morning from December 1 to 12. It’s not part of your checkup list, so you’ll get fresh ideas instead of repeats.

