ABOUT SUNDAY MUSE DESIGN®

Your business grew.
Your brand didn’t get the memo.

Person wearing a blue denim jacket and holding their side with one hand, showing blonde hair.
Close-up of a handwritten word 'journal' on a piece of paper with a textured wall in the background.

Here’s the thing about being really good at what you do

You've been in business long enough to know you're good at what you do.

Your clients show up. The referrals come in. The work speaks for itself—people tell you this regularly.

And yet something about the brand feels like it stopped keeping up. The website still says who you were a few years ago. The messaging is close, but when you explain what you do out loud on a podcast or a sales call, it sounds sharper than anything on the page. You've tweaked your homepage at 11pm more than once, trying to fix something you can feel but can't quite name.

That's exactly the kind of thing we fix here.

A woman with a blue cap and white t-shirt arranging black-and-white and color photos on a white wall, with a small wooden stool and a stack of books nearby.

Sunday Muse was built for founders like you

  • Line drawing of two sliced lemons with one slice topped by a leaf.

    You're sending your website link in a Loom video because you know it needs context. (Every time.)

  • Line drawing of a hand holding a seashell

    You've evolved—your rates, your clients, your whole sense of what the work is—and the brand hasn't.

  • Stylized illustration of sushi rolls with fish and seaweed.

    You want strategy, not just something that looks good on someone else's Instagram.

  • Abstract illustration of a lemon slice with black background.

    You're ready for the brand to do some of the work so you don't have to do all of it.

We believe strategy and design are the same conversation, and someone should be having both with you at once.

We believe most established founders have more working in their favor than their brand is showing. The fix is usually more surgical than they expect.

We believe a beautiful website that no one can find is just an expensive mood board.

We believe the gap between how good your work is and how it shows up online is closeable. It takes the right eyes on it.

A woman with long, wavy blonde hair, wearing a black top, sitting outdoors with her chin resting on her hands, smiling while looking at the camera. The background is blurred with greenery and some bokeh lights.
Decorative emblem with stylized floral pattern inside an oval border.

Meet the head muse in charge

Shannon, founder, strategic director, former wedding planner, mom

Hi, I'm Shannon, and before I built brands, I built lesson plans.

I spent years teaching writing and rhetoric—which is really just a long way of saying I spent a long time studying how ideas move people. Then I left the classroom to run a wedding planning business, which I was good at. Really good. And then—not to get too dramatic about it—I coordinated a wedding while having contractions, spent my own anniversary talking a bride off a ledge about centerpieces, and realized I had built something that didn't fit the life I wanted anymore.

After my daughter was born, I sat at my kitchen table with a baby monitor and a conviction I couldn't shake: the founders I kept crossing paths with—photographers repositioning into premium markets, designers building toward luxury clientele, consultants and lawyers and stylists who had earned serious traction—all had the same problem. Their work was genuinely impressive. Their brands weren't showing it.

THAT BECAME THE

WHOLE STUDIO.

Now I run a small studio built around a single observation: good businesses get passed over every day because their brand can't communicate what they've built. The work—strategy, design, messaging, SEO, and the backend stuff most designers skip entirely—exists to fix that. All of it, under one roof, pointed at one thing. Yours.

  • Person wearing a beige hat and white shirt tending to a vegetable garden with various green plants, including leafy greens and tall stems, in a backyard with a black fence and wooden structure.

    I have a raised garden bed my husband built me. I can keep vegetables alive in it. Books are harder—my TBR list is evidence of a very specific kind of optimism.

  • Overcast sky with leaves hanging frame over a sandy beach and ocean with gentle waves.

    I almost moved to Costa Rica once. I've lived in 4 states. I can say the alphabet backwards really fast. None of these facts are connected.

  • Person sitting with a blue mug of coffee, wearing beige pants and a denim jacket, on a striped carpeted floor.

    My coffee is black, or with a splash of almond milk and a little stevia. Nothing fancy. I've been told this makes me boring at coffee shops & have fully made my peace with it.

  • A breakfast scene with two plates of breakfast sandwiches, a cup of black coffee, a glass of light-colored juice, and a pair of sunglasses on a white marble table.

    I'm a Gilmore Girls person, which means I have strong opinions about pop culture, breakfast food, and the pacing of a really good story. I'll connect all three to your brand if you give me enough time.

A cream-colored shirt hanging on a wooden hanger on a white background.

I've designed brands for photographers, wedding pros, interior designers, personal stylists, copywriters, lawyers, matchmakers, a vacation company in the mountains, and a luxury staffing agency in LA—among others.

VIEW MY PORTFOLIO

“MY NEW WEBSITE HELPED ME SELL OUT AN ENTIRE SEASON OF AVAILABILITY!”

“I was ready to grow my business, but wasn’t confident showing off my brand. After Shannon refreshed everything, I relaunched and sold out the next season. My only regret is not doing it sooner.”

—you, 3 months from now

👆 See more Sunday Muse success stories

Through the years

  • Woman in black blazer arranging a table decorated with white and pink flowers at an outdoor event.

    2019

    Decided to walk away from weddings. It took about two years to fully close that chapter, which feels about right for something you built from scratch.

  • A white mug filled with hot tea, with a tea bag inside, resting on a dark round table. Part of a person with blonde hair, wearing a black shirt and a red sleeve, is visible in the background.

    2021 Q1 & Q2

    Daughter arrived in January. Walked away from weddings for good in May. Both felt overdue.

  • A woman and a young girl sitting at a table. The girl is looking through a toy binoculars and smiling at the woman. The table has books, papers, a laptop, and decorative vases.

    2021 Q3

    Started the studio in September. First client that same month.

  • A square card titled 'BRAND STRATEGY' with a background image of hands massaging a person's shoulder, placed on a light-colored surface.

    2022

    Built the brand strategy framework that's now at the center of every project—the first iteration of something that's still the backbone of the work today.

  • A woman with shoulder-length brown hair, wearing a white sleeveless top, smiling and looking down at three women with blonde and light brown hair who are seated at a table.

    2023

    Grew the team and kept it small on purpose, which is not a contradiction.

  • Person wearing a blue and white striped shirt with sunglasses hanging on the shirt pocket, beige shorts, sitting on a beige chair or couch.

    NOW

    Doing work that fits my life and helping founders figure out how to say the same thing about their brands.

The People in My Phone

The specialists I bring in when a project needs them. Already vetted, already briefed, already good.

  • A woman with curly hair, glasses, and a light-colored blazer working on a laptop at a cafe, with a glass of coffee on a tray nearby by the window.

    Samantha with Nomad Copy
    Copywriter

  • A smiling woman with long brown hair wearing a black leather jacket, sitting at a white table with a laptop in front of her, in front of a purple background.

    Katie
    Web Developer

  • A woman with long dark hair, glasses, wearing a white shirt and jeans, sitting on a beige couch with a laptop on her lap, in a neutral-colored room with pillows.

    Stepfanie
    SEO Specialist

  • A young woman with shoulder-length brown hair smiling, touching her neck, wearing a white T-shirt, a cream-colored knitted cardigan with pink accents and heart patterns, and light blue jeans, standing against a pink and orange gradient background.

    Amy
    Graphic Designer

Ready to close the gap?

If you've been sitting on this decision for a while—clicking around, saving posts, thinking not yet—that's fine. Most of my clients were doing the same thing for months before they reached out.

When you're ready:

See How it Works
Let's talk about your brand