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The Muse Journal

For brand builders, meaning makers, and lovers of a good deep-dive.

Pull up a tab and stay awhile. This is where I share thoughts, tools, insights, and occasional soapbox moments on branding, messaging, websites, and the in-between.

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Email Marketing Newsletter Ideas: How to Send Emails People Actually Want to Read

So you want to send an email newsletter but aren't sure how often to send it, what to talk about, or when to send it? I get it. Email list building and email marketing can bring up anxiety, confusion, and overwhelm. But it's important. So I'm here to help empower you to build your email list through strategic, intentional, and human-centered ways.

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The  Spotlight Challenge

5 days to get super clear on how to shape how people see, remember, and choose you.

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Who’s behind this thing?

Smiling woman holding a coffee mug and taking a selfie with her phone in a minimalist room.

Hi, I’m Shannon. I’m a brand strategist, designer, and your favorite over-thinker turned over-deliverer.

I built Sunday Muse to help founders like you shape brands that actually support your work—strategically, creatively, and sustainably. This journal is a peek into how I think, work, and sometimes spiral (productively).

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Wanna keep in touch?

There are a few ways to stay in the loop: weekly memos, monthly favorites, or a slower scroll through big ideas.

Pick what you want. Skip what you don’t. I’ll send the good stuff.

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